We make several choices each day. We choose to get up and go for a walk or go to the gym; we choose to go to the office, work on a project, and set deadlines for subordinates. As students, we choose the college we want to attend, the subjects we want to study, and the job we want to apply for. As adults, we make choices about a life partner, whether to have kids, how to bring them up and so on. We also make choices about socialisation, how much, with whom, and in what form. We make many more choices in our daily lives, such as what clothes to wear, which car to drive, where to go for vacations and so on. How do we make all these choices? Of course, we wanna be happy. We choose what makes us happy. We choose to order a pizza that satisfies our taste; we go to Europe for vacations that make us feel happy; we buy branded clothes that make us happy. What if this happiness is just a myth? Had it not been so, why would the rich people fall into depression? Why would powerful people feel so s...
It's hard to imagine the impact social media will have on humanity in the years to come. I watched the Netflix movie Social Dilemma, and it is quite dangerous to realise how social media companies use us as a product. They sell ads by secretly tracking our behaviour on our mobile screens, and we don't even realise how they shape our choices. That made me rethink about human choices. When we say that we are free to make choices, are we really? Aren't the choices we make just a sum total of all these influences? Earlier, in a close-knit society, culture mostly drove choices. In the present-day world, agendas and propaganda drive choices more. Suppose I discuss a new car I want to buy with my friends. Social media companies read my chats and learn that I am interested in buying the car. They read my chats, analyse my preferences, and, based on those preferences, send me a customised advertisement for a car that fits all the parameters. Will my choice not be influenced? Once th...