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Ye Dil Mange More

There was an advertisement, "Ye Dil Mange More," wherein the hero has an insatiable desire for the cold drink. Of course, the company wants to promote its product by superimposing the image of the hero on its product. But whenever I get to meet the entitled people who have almost everything in life and see their insatiable thirst for more and more, I do remember the advertisement. I often get surprised to see their lack of gratitude for what they have and their immense capacity to crib. 

What happens when a king attacks the weaker kingdoms to expand the boundaries of his kingdom? He feels entitled to have more. He feels that it is his right to do so. Duryodhana did not want to give even five villages to the Pandavas. Ravana kidnapped Sita. Bali took away all the rights of Sugriva and threw him out of the kingdom. Kaikeyi not only snatched the crown from Rama but also threw him out. I feel that the worst thing that can happen to a human being is that they get something that they do not deserve. That makes them utterly insecure.  First, they become dependent on what they have due to a strong identification of such things with their ego. Second, they know that they cannot get the same thing again because of low capacity, and that's why they try to hold on to that thing tightly. For example, there is a proverb "Langur ko mili hoor". Now, Langoor will be highly insecure for two reasons. First, he becomes a "trophy holder" as he has Hoor that makes everybody jealous, and it gives him a kick. Second, he is not sure of his capacity and knows that once Hoor goes out of his hands, he will never be able to get another, and that makes him hold Hoor tightly, and the more tightly he holds, the more Hoor moves away from his hands.

This insatiable desire to get more and more is a product of ignorance. Had Kaikeyi known that after sending Rama to the forest, Bharata would not even like to see her face, she would not have done so. Ravana was so sure while kidnapping Sita because he was so blind in the arrogance of his powers that he could not see that he invited his death to Lanka by doing so. Langoor is not aware that by marrying Hoor, he will be constantly insecure. Probably Langoor has placed so much of a premium on that "trophy" wife that he becomes blind to the consequences. We keep running trophy after trophy and in the process forget to live. 

Probably, with each trophy, we move further away from our fundamental identity. That makes us more insecure and more dependent upon more such trophies. When there is no substance, we feel more insecure. When we are unhappy inside, we have to wear brighter clothes to show others that we are happy. We we are powerless inside, we have to hire bouncers to demonstrate our strength. When we are loveless inside, we try to demonstrate that we have such loving relationships by organising more and more social gatherings. When we are intellectually poor, we try to win arguments by shouting at others. That's why Langoor tries to hold tightly to the Hoor. If Hoor moves away, how will he defend his inner hollowness before others? That's why Langoor tries to keep the Hoor inside his grip, either by showing aggression or by pretending to love. But the inner insecurity of the Langoor increases with every passing day until he either develops his capacity to get another Hoor or he becomes aware of the reality and drops his fixations, and connects to inner love and freedom, which is a quite rare phenomenon. 


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